Background

Freedom Sounds US is a 509(a)(2) public charity dedicated to empowering veterans, first responders, and their family members with PTSD through guitar therapy. The organization offers free guitar lessons and uses music as a transformative tool for healing and recovery.

Challenge

Freedom Sounds US needed to establish a strong online presence to reach their target audience, raise awareness about their mission, and facilitate donations and program enrollments. They required a comprehensive digital solution that would effectively communicate their unique approach to PTSD treatment and support their growth into a nationwide organization.

Solution

Horton Studio was engaged to develop a complete digital package for Freedom Sounds US, including:

1. Branding: Created a cohesive visual identity that resonates with the organization's mission and values.
2. Website Development: Built two websites:a. Main website: Showcasing the organization's mission, programs, and impact.b. E-commerce website: Facilitating merchandise sales to support the charity.
3. Content Strategy: Developed compelling content highlighting the benefits of guitar therapy, PTSD statistics, and success stories.
4. User Experience: Designed intuitive interfaces for easy navigation, program enrollment, and donation processes.
5. Mobile Responsiveness: Ensured both websites are fully responsive for optimal viewing on all devices.

Implementation

The project was initiated after Freedom Sounds US reached out to Horton Studio via social media. The Horton Studio team worked closely with the client to understand their needs and vision, resulting in the following key features:

1. Clear communication of the organization's mission and impact through statistics and infographics.
2. A user-friendly "Start a Class" feature to encourage program enrollment.
3. An integrated blog section to share insights, tips, and stories related to PTSD and music therapy.
4. Prominent "Donate" buttons to facilitate contributions.
5. A contact form for inquiries about donations, sponsorships, and lesson participation.
6. E-commerce functionality for selling branded merchandise.

Results

The new digital presence has positioned Freedom Sounds US for growth and increased impact:

1. Enhanced visibility and credibility in the nonprofit sector.
2. Streamlined processes for program enrollment and donations.
3. Improved ability to share success stories and educational content.
4. Additional revenue stream through merchandise sales.
5. Stronger foundation for expanding into a nationwide organization.

Conclusion

Through collaboration with Horton Studio, Freedom Sounds US now has a professional, functional, and engaging online presence that aligns with their mission and supports their goals. The new websites and branding provide a solid platform for the organization to grow, reach more individuals affected by PTSD, and make a lasting impact through their innovative guitar therapy program.

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